Your video should:

• be considered as one of the most important parts of the application
  It is your direct voice to the jury, your chance to convince them personally. Don't waste that chance, it is also a good excercise to see how strong, easy and telling your marketing message is.
  
• explain the main features of your product and innovation
  like you would explain it to a stranger with no previous knowledge
  
• be non-commercial but informative
  you don't have to sell it to the jury, they should get background information about the product
  
• does not have to be professionally made
  home-made videos are quite as good. The information content is key, everyhting else is just nice
  
• be in english language
  as the jury is international
  
• be not longer than 2 minutes
  if you're not able to explain the key benefits in 2 minutes, the message is too complicated
  
• have standard formats and codecs
  .mp4, .mov, .avi etc. are best, 800x600 px is minimum size
  
• be something special
  It can contain provocative, funny, emotional or action loaded parts - impress the jury, they are used to see pabulum
  
• give a short look beyond the rim of the teacup
  It is always an advantage if the jury can easily get an impression of your whole company, message, vision and background