Success story

Maloja

Maloja has won over the jury, won the ispo BrandNew Coolmax Sportswear Award in 2005.

Already one year after this success, a very positive balance was drawn: Many interesting retailer contacts were developed, including important key accounts such as Sport Conrad and the Sport-Plus Group, as well as new sales markets such as the Benelux countries, Denmark, Spain and even Israel. The additional support of the ispo BrandNew Awards via targeted presentations in print media and TV then provided for a very successful round of orders. An increase in received orders of three times and eight times for exports exceeded all of our expectations. The ispo BrandNew Award is an unique platform.
That was in 2006.

Maloja is now a well-known brand in the lifestyle and bike sector. Peter Räuber from the Maloja team:
"Due to winning the BrandNew Award in 2005, we were able to get in touch with many new dealers and distributors - because we were different :o). In addition to that, the award brought many journalists and TV teams to our booth in the BrandNew Village which has lead to a lot of media coverage.
Not to mention the support through the BrandNew team which was invaluable. Due to the integration in the fashion show, press conferences and catering plus the complete booth in the BrandNew Village, we basically received a unique carefree-package, which was affordable even for a pretty small budget."
Maloja will continue to interpret the bike-lifestyle into fashion.

• Have a look at the website of Maloja >>
  www.maloja.de
  

Bergmönch

Hike uphill - wheel downhill

By winning the "Hardware Summer" category of the ispo BrandNew Awards in 2009 and all the coverage in the press, the Bergmönch was able to win KOGA Miyata, which is a well-known dutch bike manufacturer, as a production - and distribution partner. The already " awarded" concept was developed, revised and perfected even further. The fully spring-loaded undercarriage of the new generation convinces by giving you an exhilarating driving experience. Due to the even higher user friendly concept of folding up the Bergmönch it takes only 1,5 minutes to transform the backpack into a downhill machine. In cooperation with VAUDE and their long-lived experience in Alpine Sports the backpack concept was optimized when it comes to functionality, wearing comfort and design. The result is that backpack and wheeler are combined that implements the idea of "hiking uphill - wheeling downhill" in a conclusive way. The product already convinced retail specialists allover the area of the Alps, in the next months the first Bergmönche will be delivered.
In 2010 it will get bigger. This spring the first Bergmönche are whizzing through the mountains - but not only in the Alps - from 20th of February to the 20th of March Italian freak Mauro has lead an expedition through Nepal with the Bergmönch, circling the Annapurna mountains. You can read everything about the tour on www.bergmoench.com.
Of course Bergmönch was present on ispo 10 as it was his birthplace last year. A huge thank you to the obstetrician "ispo BrandNew Award" and a special thank you to midwife Alex! Just wait and see the new Monk in series frock - he will proselytize Alpine sports.

• Bergmönch website
  www.bergmoench.com
  

Bike accessories

EVOC

Jan from the EVOC-team about the business development since the BrandNew Awards:

„Here at EVOC we can look back on a very successful year, primarily due to the BrandNew Award.

It all started with a small project with just a few products and a leaflet, and now it is a small company that also accelerates internationally. The product range contains 50 products by now.

Meanwhile we can look back on publications in well-known trade magazines, journals and daily newspapers. In the largest european MTB magazine „BIKE“ we got the test with our protector backpack „FREERIDE TRAIL“ with the rating „Super“ and as one of three products we were nominated for the famous „Milestone Award“.
The demand of consumers, retailers and distributors is very good and rises continuosly.We now got a network of more than 50 retailers, and that is only in Germany. Likewise we were able to win distributors in Switzerland, Canada and the Benelux. Other countries are under progress and we expect a highly positive development as well.

Specifically through the presence in the BrandNew Village during the ispo winter, the BrandNew Award was a worthwhile platform for us. Especially at the beginning of the project it was great to get the inestimably important attention from the trade visitors and the media in qualitative high surroundings.
Altogether we would like to express our gratitude to the whole BrandNew Team for the quality of the event, as well as the professional implementation and the high-class communication in the various channels.“

• EVOC Website
  www.evocsports.com